Right off the bat, you need to know that your prospects flock to video on the web like moths to a flame.  As a Realtor, if you’re not using video on your website, blog, YouTube or anywhere else, you’re missing out on a ton of prospects and clients.  Let me tell you how to capture some killer video that educates your prospects about real estate issues and turns them into closed deals; simply by using free screen capturing video software.

There are basically two kinds of video you can use when it comes to video marketing as a Realtor.  You can use regular video that’s taken with a camcorder or webcam and turn them into cool marketing videos, like Animoto.com does.  

The second kind of video marketing uses free screen capturing video software, which captures video on your computer’s desktop.  This is phenomenal because you can be pointing and clicking while speaking and educating prospects about a real estate topic.  

Here, let me explain……

Let’s say you want to have a video tutorial on your website about how to buy your first home.  You know the steps involved; pre-approval, the mortgage process, figuring out a price range in a neighborhood, searching for homes on the web, the inspection process, closing, etc.  Obviously your prospects don’t know all these details, which is why you need to teach them and build that important relationship, which will turn them into clients.

So to do this, you could have a “mini-series” of tutorials using your free screen capturing video software on your computer’s desktop.  Your first tutorial could be about the pre-approval process, for example.  

What you could do is pull up your preferred lender’s website and walk them through how to apply for a home loan.  Everything you do on your computer’s desktop will be recorded, including your voice.  So as you’re clicking through the application, you can be verbally telling them what each term means, what information they’ll need, why certain information is asked for, etc.  

You could do another tutorial on how to search for a home along with the process for seeing a property.  You could pull up your MLS search system, show them how to input their search criteria, describe tips and tricks to them to pull up more results and explain the process for requesting a showing to look at a home.

Your prospects will be seeing you walking them through these steps as well as hearing what you’re explaining.  That is so powerful in terms of engaging the prospects and capturing their attention.  

“Monkey see, monkey do” is the saying I like to use for this.  If someone sees someone else demonstrate a process, it makes them feel more comfortable and confident to do it themselves.  

And guess who looks like the hero?  Guess which agent they’ll want to work with?  Yea, you!  That’s what using free screen capturing video software can do for your business, image, brand and reputation.

If you give them valuable info while educating and presenting it in an entertaining way, that’ll build your relationship with them wonderfully.  Let your personality shine through too.  Let them get to know you, aside from learning something new about the home buying process.

I hope this is getting clearer for you.  One thing you can do is go to JingProject.com as an example of some free screen capturing video software.  Download it and play around with it.  You’ll love it, seriously!

Now the way this marketing technique with free screen capturing video software can be set on autopilot is interesting.  Once you’ve made your mini-series or tutorials and uploaded them to your website, prospects will be going there while you’re eating, sleeping, working out, with other clients, etc.  You’ll be teaching them without ever being there.  Of course, you need to be driving traffic to your website and there are tons of automated ways to do that too.

You can also post these free screen capturing video software tutorials on your YouTube account.  If you don’t have a YouTube account, it’s easy to set one up.  You can then upload your video tutorials, label them and put a little “sales pitch” under the video about going to your website for more info or some kind of free offer.  

The cool thing about YouTube is that it’s a marketing machine of its own.  People will search on various topics, as they do with Google, and videos will show up in the search results.  

If your video is relevant, it has a chance to show up and be viewed.  If the prospect likes it, they might click over to your website and you never know; you could end up closing a deal with them.

Are you seeing how this free screen capturing video software can be powerful in your real estate business?  I hope so because if not, you’re missing out on a ton of deals out there!

video screen capture software