Has always known since last year for a smooth projection market, began the new changes. This year, radiation, more frequent adjustments and changes channel, is the new brand into the Chinese market, brands on the market and had to go. July, Toshiba projector on the Chinese market. Projector on the market, Toshiba has more than 10% market share owners. Toshiba moved necessarily in place of the mark time, market share, re-carved. Viewed

relative Taiwan has a good brand, but there are signs of development. According to the investigating authorities DTC, in the fourth quarter of 2008, BenQ domestic sales by 25% over the same period in 2007 jumped almost 10% share in the first three domestic workers.

Although education increasingly weakened position projectors always bad mouthing the sound of BenQ has done the opposite, for the education market, has recently launched a continuous series of the function and leading products in the short-focus, to the main models and MP776ST MP772ST particularly noteworthy. For years, started with mobile business projectors, and has gradually taken permanent hold on the domestic market, the name, until the first half of 2009 on the Chinese market for two consecutive quarters as a coronation first of its new division champion, the fight against global education market BenQ business unit to further increase market share and lead to a more important strategic step.

China to BenQ projector marketing center, said Huang Zhenyu, Senior Product Manager, BenQ took market segments within the application of innovation strategies and move faster than others, figure in the representation of the differentiation of the market. In addition to developing the future direction of existing strengths, BenQ will also focus on key markets to increase investment, particularly in the efforts of industry and education, the percentage of increase in two major markets. This year, BenQ announced time several major projects. The concern of the industry in the popular “cultural information resources sharing” projects to win the BenQ projector in Guizhou 3000 NTU standard case.

Is “to do first industrial plant engineering, product cost collector is not enough. For new technology area, are all trademarks level playing field, the hope BenQ and Japanese brands and the technological innovation that leads to use low value and . with production, R & D, coordination of marketing, continuing market success. “Huang Zhenyu said. Therefore, LED projector, interactive projection system, such as projector brief discussion, BenQ has also endeavor to develop and open up new market segments. DLP

leader, Optoma recent performance is impressive. LDC professional advisory body to industry statistics, Optoma three consecutive years of growth in ultra-high speed of the industry average. 2008, recent statistics show that the company increased to Optoma the world market by 15%, the market in the Asia-Pacific region rose by 49%, while in the Chinese market more nearly double the rate of 98%, the high speed development but not yet the end of 2009, returning from the perspective of the market, Acer continues to grow. September Optoma released seven new products, from laptops to scale, the shortsightedness of the wire, the engineering 1080p on the console machine, shows the range of resistance Optoma, also runs the mobile, short-focus, wide screen, wireless high- Definition projection of trends. Optoma, General Manager of China Zhong Yi Liang said Optoma 2009 in China, the goal is to win at the end of the first three away.
Optoma