In 1867 the Pony Express made its fastest delivery – 7 days and 17 hours. The Course: St. Joseph Missouri to Sacramento, California. Average speed. 10mph

Message was President Lincoln’s inaugural address.

The drivers were 11 to 40 years old and all weighed less than 125 pounds. For this delivery, the horses had moved 10 to 15 miles.

In contrast, the U.S. Postal Service delivery now takes at least a day, plus more than away from the target, Federal Express can get there one day and 10 hours on the next business day.

The chances are many of you this session and return to your office when you leave

an e-mail that was sent around the country, perhaps even open in the world within minutes. Only a fax machine, the speed of e are compared.

The simple truth is that 94 million American adults who use the Internet daily, the number one reason to go, their online e-mail. According to a survey by DoubleClick, 81% of Internet users go online daily to check e-mails. There are too many to ignore.

Why is mail so popular?

Because it’s easy, fast, cheap, and it causes direct and immediate response. If you add your e-mail marketing mix, you spend less time, money and resources than traditional vehicles such as direct mail or print advertising.

From a marketing point of view was first e-mail to win new customers in the first place – often by spam techniques. He has since changed its relationship marketing and promotional customers. Consumers expect confirm />
Customer service is another area of opportunity for e-mail. used

According to a 2004 survey in October, Double Click, nearly 8 out of 10 customers have e-mail to customer service. A consumer expects a response from the service request immediately, but up to 24 hours is acceptable.

More than that, spend 80% of businesses grow their marketing budgets on attracting new customers, existing customers cost less and generate more sales. Mail contact with a prospect or customer is a marketing opportunity that it is a branding and relationship building tool.

So, what is the difference between an effective email marketing campaign and one that is contaminated?

The recipient of the email is the only determinant of what constitutes spam. And the receiver pays for e-mail. The most important reasons for e-mail is considered spam. Misleading and unknown sources (of course), the frequency and irrelevance (although permission has been granted)

1) You need a relationship with the beneficiaries. The relationship is a general term in the eyes of the FCC.

For example, if you have a list of e-mails belonging to persons who are members of the membership or the organization you can build a relationship are. If you have a list of e-mails are people who have made business with you, what a relationship. If someone e-mail Request information about your product or service, is a relationship.

The relationship is the ultimate opt-in list, people who have specifically requested or “chosen” is to get emails from you.

When sending these groups is a good idea to clarify what to reduce the affiliation or relationship to the risk of spam.

Conclusion: relevant, useful e-mails to people who have requested or agreed upon, these are the best people sent to market via e-mail

2) Second. You must have a opt-out on every e-mail. The best way to handle it is an automated process, so you do not have to search for the 1-1 address each time they look to remove from the list. This is one reason why many companies manage with a courier service to the dissemination of e-mail marketing.

Use a streaming service

Another reason to use a distribution service is that the e-mail is not the addresses of the persons to whom the message was revealed to be sent. This important problem please.

Many experts believe that Outlook allows you to hide the addresses to which the message was sent. This is not the case.

Design for

recipient Wed In designing an e-mail marketing to be considered for the first thing the recipient, of course.
different mail programs will interpret your message differently. For example, there are e-mail programs such as Web-based Horde and SquirrelMail, which can not read images so that the mail either distorted or filtered as spam. (Electronic Document sckansas)

E-mail programs

others offer the opportunity to display or not display images. So your e-mail may appear with more spaces.

The solution is applied to two versions of the mail that must be sent in tandem. In this way, the recipient’s mail program to determine which version to display.
know what to use words (eg 1 / 2, and Trigger)

Another thing to consider is the subject line. For trigger words that spam filters, the subject and the message is free of these words – yes, the word freedom is often a trigger. The header can not be misleading.

The message

Remember When structuring the message back to you to stay away from certain words, phrases, or dollar sign must be. Now this part can be difficult to achieve. Therefore, legitimate e-mails to see with special characters.

should

emails concise, develop and deliver a strong call to action. The idea is to get the recipient to interact with your company to give them many opportunities and incentives to do so.

Remember to e-mail is a brand-building occasion so make sure you reinforce brand messages, the communication and interaction via links to Web-site support and response to e-mail.

track results

Make sure you follow the performance of your e-mail marketing program. This is another reason to use a courier service broadcasting. Third party services, you can see how many people the e-mail, how many people clicked on the link in the e-mail, etc. This also allows you better give your e-mails to a targeted group or open more information than the recipients are really

Like any advertising interested, e-mail must be performed regularly. And how many marketing strategies, the program must yield to new challenges and new opportunities. Do not be shy on the format, timing varies and suggests that the e-mail that works best for your business. And to integrate securely access e-mail marketing and any other form of marketing – loyalty programs, advertisements, etc. “subscribe to our newsletter to get more cuts, savings, etc.
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This article by Kimsey Teajai Stradley, interenet Strategic Marketing, Internet Marketing ideas that work written -. May 2005 First presented at the Wichita Professional Communicators, />

E-mail distribution