The Chinese mobile communications: a decade the construction of the ecological chain
China Mobile Communications Development for 20 years, the development of the mobile device industry is that ten years. In this decade the Chinese industry of mobile telephony is experiencing market share from zero to half the glory, but also experienced the pain of strand breaks backlog of inventory funds, but struggled in the heights and depths that the chip on the operating system, application software platform, the design of the program to the machine was made entirely independent of the mobile industrial chain formed.
mobile phone made in China in early
mobile phone industry in China, are able to come today to compete with the formation of terminal market, foreign brands to the situation, upstream and downstream, a relatively complete industrial chain, full of the Chinese government in 1998 benefited form the brewery since 1999, the implementation of measures.
Before 1999, China’s market for mobile telephony monopoly of international brands, Motorola, Nokia, Ericsson brands on the market have to be imported all the phones.
The Ministry of Information Industry was established in 1998 in order to change this situation shoulder the historic mission. In 1999, China began strongly identify support for the policies of the mobile market in Germany, especially, has 400 million yuan raised from the Treasury to provide some economic and technological strength of the mobile phone production enterprises, Ministry of the support industry information from the 14 million mobile phone network costs to develop the domestic mobile business support, while the state has five years of initial installation costs from the fixed to 5% in support of internal research and industrialization phone matched the special financing extract
with this, and at that time issued an important document -. Document V “The explicit reference to” strictly control the product of the mobile project review and approval, “and that” the production of mobile phones in the National Guidance. ”
V document “form for a long time the most important domestic mobile phone license” system. In March 2005, before the market of mobile telephony has 49 national licenses: one license for a GSM mobile phone, 30, has become 13 joint ventures and 17 local companies, the CDMA mobile phone licenses, sent 19, 1 8 to domestic enterprises and Joint Ventures was sent, only one was sent abroad by Motorola has 14 companies in GSM and CDMA licenses. In addition to strictly control the import of foreign products for mobile communications, the Ministry of Information Industry also offers export of mobile phones from companies with foreign capital currently stands at a total capacity of at least 60%. Support Policies
bring country until the spring home-made mobile phones in 2003, the market for mobile telephony over national 7 billion total sales, the accounts of cell phone for more than 55%, has the development of the history of the national share The market for mobile phone above.
The rapid expansion in market sentiment attracted more businesses to give to the field of mobile phones, many companies, in case of rejection of the application for a license for OEM, etc., in this respect part of the approved company “something for nothing” and it is not favorable to market regulation. At the end of 2004 as the “record V” is the time of entry into force of the state decided on the many years of “license” system in the production of mobile phones implement “certification system”. 19. February 2005, three days after the Spring Festival, the National Development and Reform Commission published a “mobile communication system and investment by the terminal a number of provisions were approved.” Chinese Mobile Phone Industry, on a different start and runway.
evolution of two generations of the three companies created
So far we can say that the two national mobile phone industry has seen the generation of mobile phone manufacturers. Generally, the system of prior approval for a license for the first generation companies, March 2005, following the adoption of the approved company in the production of mobile phone company employs second generation.
This is because the market in which two generations of the business environment, industry environment and its origin differ in terms of function and power market is also very different. Of course, as some companies to adapt to constantly changing environment, to the abstract summarizes the characteristics of these two generations, the business is not easy, is it better to first understand the development process of the national mobile phone companies.
The first phase, 2002 years ago. Many people are willing to trade since 1999, but I think it should be able back to what the Chinese industry of mobile telephony for a period of dormancy.
This step, the relevant functional within the government a series of supportive measures, the general, many companies have seen the perspective of the mobile phone market, to “own phone book of the Chinese people’s cell phone.” In 1999, before the special, a number of companies for research and development of mobile communications, such as Zhejiang, Communications of the East in 1997, dedicated to investing in Silicon Valley in the U.S. mobile phone has basic R & D, 1998 Kejian sent six U.S. COMQUEST company R & D team, a joint venture plant in the background of foreign brands mobile phones in the manufacturing process from research and teaching and develop a team of engineers.
The early transfer of patent costs millions of dollars and impact, ZTE, Kejian, Konka, Huawei and other domestic companies conduct a large number of program-development system integration, including program COMQUEST, Lucent Technologies, program on-board computer, AD program I, IT program, a program, PHILIPS, SKYWORKS program, programs, Infineon, etc., to cultivate a large number of technologies mobile as R & D engineers in the field of foundation for domestic mobile services in China cell phone companies accumulate technological.
end of 1998 a series of independent research and development of a mobile phone after the other in Dongxin, Kejian, Capitel advent of laboratory and other companies. But the market, this time the majority of mobile phones and domestic MKD (the introduction of methods of machine), use SKD (large CKD), or the approach of mobile phone unit and processing. The share of domestic mobile phones is still in a gradual increase.
The second phase, from 2002 to 2004. The author is prepared as a “hero of the phase of the bush” because at this stage to catch up on domestic consumer demand for mobile opportunity in mobile communications in China coupled during a major outbreak with a national mobile to a localized edge channels and the playing appropriate use of marketing terms, the share of domestic mobile phones has increased. In 2002, internal mobile phone snatched 30% of the national share of the mobile market in 2003, that number rose to 55% and reached a record level.
But fame came too early, not yet in a position, internal mobile phone R & D capacity to detect, but also had time to address deficiencies in management, not so much an opportunity as this is a test. Inland Revenue phone Mobile has grown up in the circumstances, on the one hand, a large number of cattle, pursue the establishment of a comprehensive set of components on one side, Bird, TCL, South and high-tech firms different, but also their own acquisition the mobile platform, development of system integration, an attempt to address the lack of technology. This phase of the mobile phones produced in China created by current events, “Heroes” can disappear a good first-class situation, competition, environmental destruction, “Bush” period of weakness in the development of the large hole.
The third phase, 2004-present. This is the period of adjustment and ready. Hidden in the top of the decline in 2004 to domestic mobile phones, fell 50% do not speak, but it had also fought in 2006, fell to below 28%. At the same time, some companies have a financial collapse strands break, easy to change coaching master, or even stop the situation, once shiny by brand as Kejian, Panda, Capitel, Eastcom, Soutec have withdrawn from the market, there are old notes like a bird, began TCL, Konka adjust their strategies. At this meeting there was some impact on the future trends in the mobile phone industry, the factors that make the whole sector later in the period of adjustment and reserves, including: receiving equipment, mobile phones and 3G technology black br <. />
Accreditation and black phones are available at a certain point, he also said earlier the birth of a second generation Chinese-made mobile phones. Now start the two generations of mobile phone functions, the first generation of the company because it “allows” the system a little more than a product of a sense of mission, large enterprises, the operating system, not as good as the second generation is less flexible and those in the second generation mobile radio to the private sector capital, profitability objectives clear, pragmatic and responsive corporate culture, but because of the lack of importance of the sector of mobile telephony national, is difficult to invest in R & D, etc. see to be able to adjust this more “eco-chain activities” from the mobile phone industry real and strong, with international brands Bipin is still unknown.
industrial ecological chain “basic” ideal
Although the configuration of the domestic mobile phone is evolving, but we can guess already are domestic mobile phone eventually occupy a national and international markets, an important position. Meanwhile, on the phone ready for use, development, and the process is accelerated, with complete autonomy of the industry chain of mobile telephony has been formed.
design is the mobile phone industry is an important link in the chain. The end of 2001, early 2002, China mobile phone companies mobile phone design (nhouse name) in Beijing, Shanghai and Shenzhen germinated for the center, formed a design company co-existence of dozens of the situation, these companies have developed a direct result of a large number of South Korea to close to make Japan Design Company. Mobile phone design industry in 2005, TechFaith Wireless, the dragon flag, Rahim, such as 3-pass success of companies listed abroad, represented by its height. According to incomplete statistics, in China the company mobile phone design house size Jiubai Ba, only the size of Shenzhen, there are three or four hundred at home.
Cell chip is the heart of the ecological chain. If mobile phones, the lifeline of gravity can be shifted from the company if the chip design, the development of mobile mainland China’s chip design and the underlying hardware, the protocol software stack design and development of the ground up has been and gradually matured. Today, China’s real “base” of the mobile phone market is already a minority in China. Spreadtrum is established in 2001, the domestic market currently available to the three leading provider of baseband processor, Spreadtrum on the Nasdaq. In addition, Chipnuts, Anyka media processors and other businesses also have a new generation has been used to call home.
Other mobile phone industry chain in several important parts such as resistors, capacitors, inductors and other electronic devices were gradually able to Battery Battery The battery, charger, earphones and other accessories added to the secured location , speakers, receivers, Wed – Telephone and other electro-acoustic, vibration motor, side buttons, I / O, headphone output, connection SIM-card and other components are also largely rural, mobile phone displays and other components, there are already local export companies within the mobile phone companies, these key components of the products. There are many companies because of their good quality and excellent value for money, but also in Motorola and other major international companies buy lists of companies with a loss to South Korea and Japan.
At the same time, the domestic production of mobile phones and the auxiliary device industry group, the rapid development of the MTS from front to back end processing and assembly were not only all the major handset manufacturers a complete production line, but also the Pearl River Delta, Yangtze River Delta cities of Dongguan and Suzhou 2, the central region of the radiation outside the plant in 1000 SMT, mold and mixing and processing equipment. can be born recently with the creation of BYD, TechFaith Wireless and companies in Germany, but also one of the major international brands for OEM-EMS system.
Decade benefits of such a large and comprehensive ecological environment, perhaps only China can.
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