Debenhams launches Ultimate App for buyers on the move

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Debenhams launches Ultimate App for buyers on the move

London, England (Business Wire) 13 October 2010 Debenhams has announced the launch of the ultimate application for professional buyers.

lack of time consumers can now commute from their mobile phone directly to Debenhams store or in the morning or waiting for friends in the pub.

The shopping trip on Saturday will be processed by the mobile application Debenhams (http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_157103_-1), saving both time and money customers. The innovative “barcode scanner”, the first by a high street retailer uses the phone’s camera for barcode products, Snap automatically check prices and reviews. The purchase of the application allows skip the line and the products can be saved for post-pay madness.

Simon Forster, director of the online trading platform for Debenhams said: “It is the application that every customer has targeted as a client’s personal bag is, does the application download to lose Debenhams, not be able to use your size to to find and have. bags to carry home the pitfalls of shopping are over.

shopping companion at home, on the bus or pounding the pavement is to put it the application that Trinny and Susannah could be out of business. “

customers no longer have to endlessly through countless online products. The custom tab under “My Debenhams” narrows the selection of items by type, brand, color, price and size.

and features “wish list” were developed to meet buyers for their purchases, especially during the festive season. Advanced users can create friends and family with their wish list of gifts very clean (http://www.debenhams.com/gifts-toys) by scanning products in store or selection on the application of e-mails.

You can also organize their own shopping, by assigning the tab list of gifts, products to their friends and family in the address book.

help to find the perfect gift, the software is to solve even a section on “Christmas”, the identification of gifts for her and for him the most difficult puzzle to buy for.

Forster added: “Come Christmas, Debenhams customers to transform on-the-go shopping experience so customers want to manage their purchases when and where they attended the busiest time of year.”

‘Store Finder’ is the commercial center of the GPS with GPS technology to help customers navigate through the main street, stores the location of their nearest Debenhams store as well as links to Google Maps are indicative. Contact information, opening times, facilities and land management are also available.

Debenhams exploring other developments move in the near future.

about the application:

The app can now fully transactional Debenhams downloaded free of charge to iPhone and iPod Touch in the App Store. It was developed in collaboration with No requirement mirror.
About

Debenhams:

Debenhams is an important department stores group with a strong presence in key product categories, including women’s clothing (including dresses, evening (http://www.debenhams.com/women/occasion-evening-wear) and dresses Coast (http : / / www.debenhams.com/webapp/wcs/stores/servlet/Navigate?storeId=10001&lid =% 2F%%%% 3DY 2Fproductsuniverse 2Fen_GB 2Fproduct_online 2Fcategories% 3C%%%% 3E% 3C 2Fcategories 2Fbrand_description & catalogId = 10001 &; said brand_description =) man, child, household and health and beauty

.

‘s Debenhams department store chain in the second largest

United Kingdom.

Debenhams operates 167 branches in the UK, Ireland and Denmark, including 154 stores and 13 department stores Debenhams Desire, which is a small store concept with a number of published products. Debenhams also has 60 international franchise stores in 23 countries. Debenhams Online Store can be found Debenhams.com, where buyers can meet up on the latest products to Debenhams Debenhams via TV (http://www.debenhams.com/webapp/wcs/stores/servlet/category_10001_10001_162101_-1) .

include Debenhams, Jeff Banks, Jasper Conran, Erickson Beamon, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Melissa Odabash, Jane Packer, FIONDA Pearce, Janet Reger, John Rocha, Lisa Stickley Eric Van Peterson and Matthew Williamson.

PR Contact:
Ruth Attridge
PR Manager
– Men, Beauty, Services & Retail International
Debenhams

33, Wigmore Street
London

W1U 1QX

0207 529 0172

Www.debenhams.com

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