Consumer Electronics introduced
The Ultimate Postcard Marketing Success Manual: Increase Sales & Boost Branding – All for the Price of a Stamp!
This book will teach you how to: 1) Plan Your Marketing Budget 2) Design Effective Direct Mail Pieces 3) Develop Effective Offers to Drive Response 4) Keep a Steady Flow of New Business Coming In
Rating: 
(out of 2 reviews)
List Price: $ 19.95
Price: $ 278.50
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#2 written by A. Holt 1 year ago
Review by A. Holt for The Ultimate Postcard Marketing Success Manual: Increase Sales & Boost Branding – All for the Price of a Stamp!
Rating:
Repetitive!! Should have been 100 pages shorter!! Poorly written!! If you know absolutely nothing about marketing this is the book for you!! Dont know how postcardmania has as many clients as they do? -
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Review by claude whitacre for The Ultimate Postcard Marketing Success Manual: Increase Sales & Boost Branding – All for the Price of a Stamp!
Rating:
The first thing you think when you get this book is “Oh! This lady owns a postcard printing & mailing company…of COURSE she will say this is the way to market”. And the author addresses that right away. The $49 price seemed a little steep until I got the book. Lots of full color samples of profitable postcard campaigns. The case histories of what works in different industries is worth the price of the book alone. I’ve gone to marketing seminars & learned less than what’s in this book. The author said that the first few years of her postcard printing (and mailing) business, the only way she marketed was by using postcards. I believe her. She gave the best reason in the world to use postcards; You can’t scan a postcard without getting the sales message. Everyone who gets your postcard will see your offer. Her chapter on mailing lists covered new territory.
She explains how to use your own customer list to figure out your most profitable market segment, and how to market to them through postcard mailing. This is a thorough course in the subject. In fact, I do advertising seminars for small business people. This book convinced me to use postcards as the lead generation tool.
Added later; The $49 I paid was the price when the book first came out. It’s $19.95 now, a real steal.