New York, NY (Business Wire) 27 September 2010

Ali Hewson and Bono, lead singer of U2 – founder of Edun – the latest modern icons of Annie Leibovitz for Louis Vuitton are being photographed? ? s Core Values advertising campaign, shot in Africa in March this year.

Antoine Arnault, Head of Communications at Louis Vuitton said :? ??? A We are pleased that both Ali and Bono, who have never participated in an advertising campaign, has agreed to the fundamental values to be photographed. We are very proud of our collaboration with> Edun.â ????

image representing Ali and Bono go in a vast area, reflects the couple? s long relationship with Africa. Both are long-term activists in the fight against extreme poverty and in 2005 they founded the clothing brand Edun ethical trade with Africa and to promote opportunities for the community as mark to make it business. In 2009, LVMH, in line with its longstanding commitment to sustainable development, has acquired a 49% stake in Edun promote greater Branda? S positive vision of responsible trade.

core values campaign, Ali and Bono Edun clothing. Ali wears a Louis Vuitton bag / co Edun. This bag is a brown co Keepall 45 Louis Vuitton? S Revelation monogram embossed leather. The bag is handmade with a monogram charm in Kenya, a fashion accessory trade fair, which will create jobs and promote ethical trade in Africa Made accessorized. regularly with partners Edun Made. The charm and the interior of the bag Monogram revelation wear a badge with an inscription? Every journey began Africa.â? With his guitar case, Bono would a bag waterproof Keepall Canvas Monogram.

product sales of Louis Vuitton bag / co Edun TechnoServe go to Africa Cotton Initiative conservation and related programs. Ali and Bono? S charges for the recording are both TechnoServe Africa Cotton Initiative conservation and related programs and children of Chernobyl International.


Edun Ali Hewson

founder said: â? Edun we want to be a success because the more it grows, the more we can do on the> ????

U2 singer and activist Bono said â? Ali has worked hard to build from scratch Edun, and the muscles of LVMH and commercial assistance, the young company to go from strength? This means more business for our partners in the development> countries.A ????

Discover the history of the Louis Vuitton Cup, Bono and Ali Hewson on Louis Vuitton Journeys campaign.


About Louis Vuitton


The world leader in luxury, Louis Vuitton has been synonymous with the art of stylish travel since 1854. Since 1997 with the arrival of the designer Marc Jacobs, it has extended its expertise to women? S and the MENA region? S ready-to-wear, shoes, watches and jewelry, combining traditional skills to create a touch of innovation and experience to a fulfilling life. Since 1987 he has been part of LVMH Moet Hennessy Louis Vuitton, the worldâ? S line luxury products group.

About Edun

2005 by Ali Hewson and Bono launched a clothing company Edun on the principle of exchange of aid as a means to reduce poverty through sustainable growth and employment-based benefits. In Africa, aims to promote trade and increase the possibilities. In 2007 the company launched Edun Live, a division of T-shirt is 100%? Push to SEWA? Africa produces. In 2009, LVMH acquired a substantial stake in the company. Edun is sold in major department and specialty stores and is available in the workshop thanks

Paris available.

On the Conservation Cotton Initiative

Conservation Cotton Initiative (CCI) is a program of Edun and the Wildlife Conservation Society (WCS) to the local cotton farmers build sustainable communities through the promotion of biological diversity, education and health care, while established to provide a fair market for their cotton. ITC has teamed up with Invisible Children (IC) on ICC in Uganda district of Gulu in northern Uganda, the violent of a civil war that lasted over 20 years to provide recovered. Almost two million people were displaced, forced to live in IDP (internally displaced persons international) and camps suffered illness, poverty and hunger. Gulu is a region where once flourished the agriculture, the cultivation of cotton in particular. By joining the program, farmers in the ICC have the opportunity to return to their country and are needed in view of the funding and tools to get back on their feet through the cultivation of cotton. CHF increased especially in the area of cotton Edun Live T-shirts in white, in 2007 launched, which are made entirely

Africa.
About TechnoServe


TechnoServe leads a movement that people in the developing world for companies that can build the circuit to break the poverty. Growth companies, jobs and other income to provide for the poor to enable them to improve their lives and a better future for their families. Since its founding in 1968, the U.S. non-profit organization has helped create or expand thousands of businesses will benefit millions of people in over 40 countries. The Financial Times has rated TechnoServe one of the top five NGOs for corporate partnerships. TechnoServe? S business partners include Cargill, Coca-Cola, General Mills, Goldman Sachs, JP Morgan, Nestle Nespresso-Olam International, Peeta? S Coffee & Tea and Unilever, among others. Charity Navigator has also awarded its highest Four Star ranking to TechnoServe for four consecutive years.

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