very optimistic about the prospects for the smartphone market, China has become the world’s mobile phone giants to snatch the heart of the smartphone industry battlefield. the smartphone price war showed dynamic increases, industry experts said, because the program MTK, officially on smartphones, major handset manufacturers registered the modernization of the hardware, smart phones, such as to accelerate the effects of the second quarter of this year, the local phone market information to price declines measures to see a larger scale, is likely to exceed the maximum decrease 20%.

Giants grave proportion of non-pre-upgrade Paohuo

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This is also why the price war, Nokia has started from the end of last year very enjoyable. Nokia products buy the view of the market, the X-Series, N-,-E was fully intelligent, but the average sales price fell sharply, and the lowest prices in particular will make again and again “take.” E-series models, in which the representatives of one of the lowest prices E63 has less than 1,500 yuan, and China was not high-end product line phone. Even the high-end N-Series has always been the recent adjustment of prices is also a frequent, and the new X-series are also listed X6 short time the price of a few hundred dollars. Market participants said the second quarter of this year, yet new Nokia models in the case of the mass market for the shares may also change for a further decline in sales prices should be for smartphones, to about 10%. In fact, not only Nokia, Samsung, Motorola and so on in this year new Android smartphone, which has frequently adapted Samsung Android smartphone with the best market price is below 2,000 yuan, Motorola will also next month, the first dip in the price of 2,000 yuan Android smartphone.

In addition, intensified competition, improve many foreign brands this year, the manufacturer of the hardware performance as a key development. 1GHz processor, save energy, AMOLED display, 512 MB memory and high-end smartphones is the center of the ocean in order to increase the mark, new roads, the liquidation sales of older products is obviously necessary that will undoubtedly accelerate the decline to build the intelligent market price of mobile phones.

companies accelerate the domestic turmoil of MTK

And foreign brand has a long history in the smartphone market was different than domestic mobile phone manufacturers over the years, hovering in the low-end market, worked hard on the smartphone market, the bird, Amoi sad end. currently on the market last only a handful as Dopod, and Yulong Coolpad few. MTK, but the recent introduction of targeted system WindowsMo bile market very MT6515 chip-chip solutions, finally, which is undoubtedly the proprietary technology, the accumulation of sufficient cell phone integrates a full race a great opportunity for the smartphone market. It is assumed that the smartphone program MTK chip also supports only the 2.5 wireless networks, but in the second quarter in connection with WCDMA chip carrier is. start, but then there are programs in connection with the system for Android debut in this context, “said industry analyst with Shenzhen mobile Warring Qun Yang,” The integration program chip MTK significantly reduce the threshold for domestic manufacturers to introduce the smartphone can But a new round of smartphone climax house will cause such a peak in the situation to further promote the smartphone market price reductions. “

K3 is also currently promoting the development of chips that support WCDMA products are available in the second quarter to join. In addition, some chip makers MP3 also very promising market for enterprise smart phone smart, Vimicro, Swiss movements, and so June is actively planning the introduction of the program smartphone software, intelligent way, one of them, the kernel will be officially launched in April with the Android system, intelligent program released smartphone, the domestic manufacturers should be the smartphone market with more choices.


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